Glazes move R $ 575,6 million annually

Basic, with sparkling glitter, matte or metallic. The multitude of types of glazes moves a growing market in Brazil. Data from Nielsen show that the segment moved $ 575,6 million last year, 12.5 percent more than the r $ 511,7 million in 2011.
For who's keeping an eye on the growing interest of women by glazes to undertake, the Coordinator of the Entrepreneurship Centre of Insper, Cynthia Serva, claims that there is still room to invest. But the entrepreneur needs to be attentive to the qualification of employees and get a competitive advantage. "Look for a differential, no matter how small, to your lounge or small esmalteria. It is important to make a plan and questioning what we can add, "says Cynthia.
The businesswoman saw potential in Munekata Suely area for ten years. She taught art in the United States and, when he returned to Brazil, he realized that there was nothing specialized in the segment of nails. "I've never done nails in my life. It was a vision of the market, "he says.
She is responsible for nail Emporium, which acts as a distributor of items for stretching and corrections of nails and has a school to teach the use of the products. Six years ago, the entrepreneur has also opened the Salon Nail Shop to handle the high demand for services. "In school, don't attend only manicures. Has very entrepreneur wanting to set up your space. Last year, on average, 60 people were the courses per month. This year, that number doubled, "says Murthy.
Colors. Maria Helena Soares worked as a manicurist for over 40 years. "Sometimes, we didn't have much of a choice of Nail Polish so I started to create different colors. I was creating, creating until you reach a point where there were many requests from customers to do misturinha ', "says ' Maria Helena, of 80 years. The practice became a business last year, with the help of Ruchelle Crepaldi and Liliane Lelis.
With an initial investment of $ 80,000, they created the brand Vasanthy Misturinha limited. "We studied the business concept for two years. We work with limited collections and now we enter with a permanent line with the most requested colours, "says Ruchelle. The products are found in 60 points of sale. "I do a lot of research to launch a new color-I don't have a favorite. All I do is my favorite, "says Maria Helena.