Dori's time in the Easter egg market

After the successful experience in the marketing of a limited batch of Easter eggs last year, only to Sao Paulo, Dori Foods decided to enter once in fight for a slice of this market.
Will be produced for Easter 2014, 250 thousand eggs of Disqueti line available for the consumer right after the Carnival, when the vines to offer the products are assembled at points of sale. The company's plan is to have the news distributed by São Paulo in store Express the brand in Marília and at various locations in the South of the country.
With the cheerful and colourful stamp of Disqueti chocolate tablets line, sales success for years, the eggs will have on the package the characters of wacky races-Penelope PitStop, Dick dastardly, Death Squadron, Rufus Woodsman, saw Teeth, private Meekly, among others-Hanna-Barbera animation that makes success since the 70. With 175 g weight, the product also comes with a glass of 450 ml with custom Penelope PitStop and Dastardly to meet boys and girls. The bottom transparent packaging facilitates the choice at the time of purchase.
"The purchase of a chocolate factory and confectionery Noblan in 2012 allowed Dori could bet in this segment. The great market acceptance in 2013 in the test initiative stimulated a greater investment this year. And incorporate the product a playful theme, which refers to childhood, is a way to add value and increase our competitiveness in this market so played, "says Jean Carlos Paiva, Senior Manager of Marketing for Dori.