Bob ´ s launches the cold line of dessert

Bob s ´ network launches a complete line of dessert lemon with Crunchy Flakes. The novelty is geared towards the summer period and can be sampled in versions Big smudge, and Sundae Milk shake. The product is available in stores from all over Brazil and also in the kiosks of the brand from this month and the company believes that the item will attract consumers in the hottest period of the year. The expectation is that the launch leverage in 8% sales of branded desserts. Release action includes material in the sales points and on the digital inserts. The creation of the NBS. Currently, Bob ´ s has about 1,000 units in all Brazilian capitals and generates more than 20 thousand direct jobs in Brazil.