Beer Colony hits the market at 710 ml version and with label that warns you when the drink is cold

The beer Pilsner Colony, produced by the domestic industry of Drinks (Inab), in the city of Toledo, Paraná, has just released its new version of 710ml. Tin is produced by Rexam. With the format, the largest available in the country so far, the brand aims to make space between consumers and take advantage of the arrival of summer, when beer consumption tends to increase. In addition to the new size, the label features another novelty: a temperature device based on termocrômica ink indicating when the drink is cold and ready to drink, bringing even more convenience to the consumer. The package can now be found in the markets of São Paulo and Paraná.