Unilever adopts pouch of 2 litres for detergent in Italy

Unilever adopts Italian stand-up pouches of 2 liters with the detergent feeder for spout Eco Svelto hits the road Turns. The Agency Reverse Innovation has developed the graphic design of the packaging. The communication focuses mainly on two fundamental aspects: price/format advantageous environmental sustainability by using 70% less plastic in packaging. In the version "lemon", a green background directly describes the degreasing power of citrus fruit. Already the variant "vinegar and lemon" is characterized by the color orange and particularities that value the powerful action of those ingredients against the odors. "Through this project, was created an innovative product in Italy, which also renewed the image of a historical landmark and sends the consumer a strong message about the leadership of Svelto hits the road," says Alice Tacconi, Creative Director of Reverse Innovation.