Petrobras loses rank of most valuable brand of Latin America for Mexican beer

The Brazil lost first place in the ranking of the most valuable brands in Latin America. The Mexican beer Corona assumed the leadership of the lifting of the Millward Brown, WPP Group, released on Wednesday, March 25, while Petrobras, leader last year, dropped to the fourth position, valued at $ 5.7 billion, 45.4% reduction compared to the previous year.
The brand Corona, Cervecería Modelo, was valued at $ 6.6 billion, up 29.5% in comparison with 2012. She is the most popular drink of Mexico and is among the most imported by the United States. According to the survey, the fall of Petrobras was impacted by financial losses with imports of fuels and political influence in the decisions of the company.
Even without the leadership of ranking, Brazil put 12 brands among the 50 most valuable of Latin America. Among the Brazilian beer Skol, Ambev, was in the best position, remaining in third place, with a value estimated at $ 6.52 billion. In addition to Skol and Petrobras, Bradesco (6th) and Itaú (9) complete national participation in the TOP 10.
Check out the ranking:
Brand Name/Value/Position/Country
1st/Corona/$ 6,620 bi/Mexico
2nd/Telcel/$ 6,577 bi/Mexico
3rd/Skol/$ 6,520 bi/Brazil
4th/Petrobras/$ 5,762 bi/Brazil
5/Falabella/$ 5,611 bi/Chile
6/Bradesco/$ bonds bi/Brazil
7/Ecopetrol/$ 5,137 bi/Colombia
8/of course */$ 4.497 bi/* Based in Mexico, but without domestic operations
9/Ita/$ 4,006 bi/Brazil
10/Águila/$ 3,903 bi/Colombia