P&G takes Pelé and Messi to Head labels & Shoulders

The P&G spear Head packaging & Shoulders with special editions in homage to brand ambassadors: Lionel Messi and Pelé. The Barcelona playmaker and current best in the world, Lionel Messi, will stamp the Head line packaging & Shoulders Menthol Refreshing; the King of football, Pele, will be honored on the packaging of the line Head & Shoulders Fall Prevention.
The brand also launched this month promoting the world's best, which offers consumers the opportunity to compete for a trip to Barcelona with an escort, to see a game of Barcelona and meet the star Messi, or a trip to the United States also with escort, to see a game of the Brazilian team and meet Pele.