Art expands overseas sales

The favourable exchange rate is one of the motivations of Art, food-producing industry of Paraná steamed and vacuum packed, which expects to double the participation of exports in their billing until the end of the year. Today, overseas sales account for about 5% of the business. The goal is to be responsible for a quarter of the results by the end of 2014.
Since 2010 the company sends products to consumers in countries such as England, Panama, Venezuela and Angola. This year, has intensified its activities in the international market, with the opening of new spaces in France, Hong Kong and United States. By the end of the year, the company's products should arrive to Japan.
"In the United States we at two networks in Texas, 15 stores in Miami and some in New York. In France, the products are in the network, but other markets Bon Marché has contacted to buy our products, "says the CEO Enrico Milani. "We have the right partner Japan and we can make sure half of the products that we want to get there. But we still don't have the certification of main item, feijoada, "he says.
According to the Executive, there are also advanced negotiations with partners in Chile, Peru and Uruguay. However, there is no prediction of input on these markets because local consumers are not accustomed to the kind of product produced by the company.
"It's more complicated export to Latin America, because we need partners who understand the concept of products, which are different from the canned and frozen. Our products are more accepted in Europe, because there the concept is already widespread ", explains Martin. The technology employed in production came from France.
"We work with techniques that are not yet used in Brazil. Are packed products fresh, without preservatives, to keep the flavor and texture. After Cook and sterilize food in packaging. We brought the technology initially to apply to potatoes, but we expanded to other products, "detailing the Executive.
Currently, the retail-oriented items are responsible for 43% of the total turnover of the company, while the food service segment represents 56%. According to Martin, with exports, the trend is that reverse, with 51% of revenues coming from the retail and the rest of the sector of food outside the home.
"On the foreign market, our focus is retail, although in Panama have a little presence in food service. Sending products also depends on the region. In France we have all items and in the United States arrive more
the vegetables, "he explains. Even looking at the external market closely in order to fulfill the goal to grow 52 percent this year before 2012, when the billing was r $ 47 million, the company continues to invest in increasing their participation in Brazil. By
Here, is present in the main retail networks of South, Southeast, Midwest and Northeast.