Imported wines are 10% more expensive

SAO PAULO-the 20% appreciation of the dollar against the real, this year, starts gradually to reach the prices of wines and imported beers in the cellars, supermarkets and emporiums in Brazil. The movement is still restricted to some brands of bodegas in Argentina and Chile and a few dozens of beers. However, the importers already communicated to stores that need to replenish products on the shelves that will have to pay more for the drinks.
For the past two weeks, prices of some wine labels rose from 5% to 10%, as the Catena Malbec grape, black soul and the Benegas. Chileans Carmen, Gran Tarapacá and Requinguá also had adjustments. The expectation of traders is that, on average, imported wines are 15% more expensive next month and the sales strategy has been to remind the customers:? enjoy this price to take some bottles?. The Manager of the Emporium Net Drinks which lies in the neighbourhood of Higienópolis in São Paulo, Narciso Flores, says that the pressure of readjustment of the importers is already strong enough to prevent discounts for those who buy in quantity. ?Home Flora, WineBrands, Decanter and Mistral have warned that prices will go up next month?, says Ferreira. ?In the case of Mistral, the table itself is already in dollar.
In some houses, like the Bacco? s, sellers have given tips on wine with quality similar to that of the more expensive, but that cost up to half the price. The seller didn't relent in das Thakur recommend their customers who change the icon Catena, at $ 70, at Lot 44, which costs $ 40. ?Lot 44 is a vineyard that is dissident Catena, has great quality.?
In higher price ranges the tariff adjustments will also be inevitable, even of European wines quoted in euros. A few bottles as the Petrvs, which cost $ 12,000 in Casa Santa Luzia, already have forecast cost more than $ 20,000 in the next batch. But the Manager Marcelo Lopes Marcelindo explains that the dollar won't be the only one responsible. ?We had here a Petrvs 96 which is far surpassed by the 2009 crop that will arrive? Marcelindo says that only the Requingua had reset in the cellar of the House so far, but I expect a high widespread in so far as the stocks are exchanged. In your experience, however, at first customers retrench, but soon they consume.
In the case of special beers, the concern is zero the Emporium owner Alto de Pinheiros, Paulo Almedida, who sells more than 600 brands of imported beers and 20 different types of beers. He says he walks to have record sales in the month of August. The House has six years and customers have been faithful.
The importadora Tarantino, who a month brings the Country about six thousand boxes of beers, has already passed 10 percent appreciation of the dollar to products and sales are still growing and will also have record month. ?The consumer of special beers is young with academic training who works for their own livelihood. Is no longer that young man of the Decade of 80 who worked to help the family?, says Marcos Aurélio Simões de Souza, the Tarantino. The information is from the newspaper O Estado de s. Paulo.