Heineken now has bottle of 250 ml

Heineken expands its portfolio of packaging and launches a new long neck bottle of 250 ml. Initially, the new packaging will be commercialized in São Paulo and, later, may also be distributed in other parts of the country. The purpose of the brewery with the launch is to increase the options, since a portion of people who drink beer has a preference for smaller packaging. The new 250 ml long neck is sold in packs of 12 units. "We chose São Paulo as a place where the brand already has a solid presence and where our research identified potential to this new format. The compact version comes to consolidate the fact Heineken be synonymous with design and innovation, especially when it comes to packaging ", says Bernardo Spielmann, Manager of the Heineken brand.