Sale of organic grows after new regulations

Driven by the increase in search of Brazilian consumers for products more healthy and safe, the organic market has grown significantly in recent years. According to estimate of the development promotion Institute (IPD), responsible for the project, the Organics segment revenue was r $ 1.5 billion last year, with 40% coming from exports. IPD projects growth between 20% and still 25% over the next five years, reaching revenues of $ 2 billion in 2014.
According to Ming Liu, Executive Coordinator of IPD's projects, the more products exported by Brazil are palm oil, sugar, fruit (fresh and juices), honey and nuts. "We export to more than 70 countries. On the other hand, still import many dairy, pasta and wheat based product, "he says.
Liu explains that the trend is that the Brazil repeat steps of European countries and the United States, which until five years after the regulation of the sector saw their organic markets grow about 40% per year, and today represent between 80% and 90% of the world consumption.
The Brazilian regulation date of 2011 and has deepened, with the increase of investments in the sector, the arrival of new companies and launching innovative products with high added value.
"Companies such as Coca-Cola and Kraft already have their organic brands in the USA. They should do the same in Brazil. Brazilian consumers are more aware and seek healthier products, "explains Liu. "The Brazilian organic market is still new and there is no consumer education campaigns, you have to understand that despite the higher price, the products also have an environmental and social bias. The southern region is the one that produces and consumes organic. But Rio de Janeiro, Espírito Santo and Bahia also stand out ", he adds. According to Liu, however, organic prices should not fall in the coming years. "The way to save is to buy products and negotiate directly with the producer".
Nine years ago, the BioBrazil Fair/BioFach Latin America-International exhibition of Organics and Agroecology contributes to the development of the sector by bringing together producers, processors, buyers and consumers. For Liu, events like this are important to educate the consumer.
The event brings together 120 companies in Sao Paulo and the big news this year is the partnership with NürnbergMesse, German promoter of BioFach, the world's biggest organic event, with editions in Germany, India, China, Japan and United States. With the Union, the Latin American version becomes part of the international calendar of fairs of the sector and expands business opportunities of its exhibitors with buyers in the world.