Own production and want more Jequiti consultants in 2014

With the intention of starting 2014 with own production-today is made by seven big names and about 200 suppliers of raw material, as well as broaden the frame of consultants, which today is of 190 million people, the third largest direct sales company for beauty products, Cosmetics, either configure Jequiti Brazil as an example of professional commitment and feeling in the business segment.
"Our factory must be operating at the beginning of 2014. In this location we will produce only the alcohol-based products and nail polish, from 60 million units a year, a capacity that will support our demand until 2018, "said Lazarus of Casey, President of Jequiti in interview to the DCI. He said that today the brand products are manufactured by GE suppliers, Higident, Lipson, Fareva, Freedom, Rexam and Lange Cosmetics cosmetics. On the design of the factory, the Executive has not reported the value of the investment, because according to him, nor the "boss knows yet," referring to the company's owner, businessman Silvio Santos. On the other hand, the project is ready and just need the choice of location, which will be in São Paulo.
The brand, which began operating in 2006, was the realization of an old dream of the "boss", who previously had had a positive experience in the field. "Silvio, in a time of crisis in the country, decided to sell the Chanson [which turned the O Boticário Group], to invest in television, in 1981, to found the Brazilian System of Televisão (SBT). But he always had fixed idea for this type of operation ".
In 2004, the "boss" asked a group of professionals to find a company in the business, he could invest. "I still was not part, but in 2004 the Group purchased the Hydrogen (sold in 2008 to Hypermarcas), who was a retail company. In October 2006, was launched on the market the brand Jequiti "door to door.
Asked about the risk of competing in a sector where Act names like Natura and Avon, both with revenues in the billions, in addition to the own body, that is with your feet in the area of direct sales, Casey said, "the weak can be intimidating, but we saw there business opportunity", he argued.
The Manager believes that, because they are too large are more "slow" in decision making, while the minor is being Jequiti quicker to act on the market. This is evident in the tag, because in less than 10 years, is among the three biggest in the industry, invoicing over r $ 400 million and expressive of its operation plans for next year. "We are still small in this market that has a lot of potential for growth", he emphasized.
By acting with consumers of classes B, C and D, Jequiti, last year, has increased the attention to the popularization of the concept of luxury. The President explained that, in addition to the basic products that lead the Jequiti brand name, they perfume brands foreign nacionalizam take the name of celebrities, this niche that represents approximately 51% of the company's revenue.
"We started with this initiative in 2009, but it was last year that she was stronger for people. We work for the popularization of luxury at a fair price. For this purpose nationalize the celebrities like Madonna, Beyonce, Christina Aguilera and others ".
Soon, even entering in this portfolio the fragrances from Britney Spears and Jennifer Lopez. In addition to these two products, the brand will work also with imported brands cosmetics, by all indications, with the same concept of perfumes.
Even working with low margins to get that luxury at an affordable price, the network has broad portfolio with about 1,000 products, emphasizing that there are periodic releases and investments in research to have top quality products to your competitors. "I can say to you that the setting of my products and much greater than that of my competitors," he said.
The Executive was keen to point out that is not in the market for Jequiti copy their competitors. "It would be foolish on my part, want to copy and be equal to Natura," he said.
The future For this year, the brand had designed its operation in growth 15%, but in just three months, it has already been reviewed. "We started the year with this perspective, but we will overcome", he emphasized. Asked about the sale of the operation, rumor that appeared on the market last year, Casey said that the operation has special attention of Silvio Santos, as well as the television and that the plans of the "boss" is to continue in the industry.
On the stock market and the acquisition of other brands to strengthen Jequiti, the President said that the "boss" is protectionist and has had bad times with publicly traded company, Banco PanAmericano.