In one year, Mobly sells more than the site of Casas Bahia

The model is known: young entrepreneurs, with a plan to develop something in the style "never before in this country," get a contribution from a foreign background interested in making money in an emerging market with some service on the internet. And of course, make success. As it was with the same recipe for so many other companies that the e-commerce site Mobly, focused on selling furniture and home decoration, started operating in November 2011.
A year later, the efforts of partners Victor Noda, Marcelo Marques and Mario Fernandes, added contributions to the tune of € 20 million Rocket Internet funds, Kinnevik and JP Morgan, have ensured the leadership of this market ahead of traditional furniture retailers in the country, such as Tok & Stok, Etna, Casas Bahia and Magazine Luiza. With a revenue of R $ 150 million in 2012 and meta to reach R $ 380 million this year, the site prepares for big leveraged: reach the first billion in 2015.
Victor Noda, who holds a degree in mechanical engineering from Poli-USP and worked for six years at Booz consultancy & Company, does not conceal that the plan is to follow the steps of Dafiti. From that second half of the year, the company began to advertise heavily in television. "Today the Mobly is still best known for those seeking information about furniture on the internet but with the mass disclosure this will change," says Noda.
Before that, however, entrepreneurs are preparing the House. "We will double the area of our distribution center in Jundiaí (SP), today with 12 thousand square meter," he says.
Mobly also wants to increase the supply of items on the site, which is currently in the House of 40 thousand. "We'll get to about 70 thousand items, which is far superior to that of our competitors," said the entrepreneur. According to Noda, the traditional furniture retailers offer on their e-commerce portals only one third of the products sold in stores. He explains that the logistics for the furniture sale is a challenge for all businesses, but that developed a model differentiated Mobly to achieve reach across the country.
Business model
First, Noda says the company has for seven years experience of managing partner Mario Fernandes on logistics in Ambev. "We have almost 18 thousand mobile site, result of a partnership with 650 suppliers. And as we could not tell just with the stock itself, which would be an impossible space, we guarantee a stock for Mobly in their own suppliers. This causes in the regions of São Paulo, for example, we can deliver in one day, "he says.
The Mobly works with deliveries throughout the country and between one and 20 days, depending on the product category. "We have 450 models of sofas; the most sophisticated, will take longer to be delivered. "
The company offers Assembly product itself, however, only in five regions: São Paulo, Campinas, Rio de Janeiro and Santos and Belo Horizonte.
International expansion
By the end of the year, will start operating Mobly also its operation in other countries of Latin America. "We see a huge opportunity to grow in Chile, Argentina and Mexico," said Noda.