Bis Big arrives with a new format to the shelves

Created especially for individual consumption and on-the-go, the Bis Big milk and and Laka, the best-selling versions of Bis. The news comes with two major product units, which provide a bit more to the consumer. Mondelez Brazil's strategy, manufacturer of Bis, is to attract the audience of so-called impulse segment, responsible for more than 60% of the market sales of chocolates. This means that Bis could reach in new times, a universe of more than 57 million consumers.