Margarine Qualy now in version of 1 kg

The BRF, which always seeks innovation, introduces its margarine Qualy in packing of 1 kg. Available in the southern region, in the States of Rio de Janeiro, Minas Gerais and Espírito Santo the news can now be found at the points of sale.
Present in 98% of Brazilian homes (Kantar data), margarine is part of the routine of the consumer, whether in cooking or the bagel breakfast. Always attentive to the needs of the market, the BRF created the new size to suit consumers who buy two jars of 500gr every month.
Created in 1991, Qualy hit the market with a mission to be an innovative, margarine better quality, flavor and creaminess to the whole family. The formula worked, and only six years after its launch, the brand has become sales leader-today owns 48 percent of the domestic market (read JJ13 Nielsen).
In addition to the new size, unique to the creamy version Qualy margarine can also be found in packs of 250gr and 500gr, unsalted and wired versions, traditional and light.
The Brazilian market for margarine moved over $ 2 billion in 2012, according to research from Nielsen Retail.