Kopenhagen launches popsicles in partnership with the Diletto

Sao Paulo-the Copenhagen announced the launch of a version of its products best suited to the hot summer temperatures. Some classics of Chocolaterie were transformed into popsicles, a partnership of the brand with the Diletto network.
Cat language, Lajotinha, and 70% Cocoa Nhá are the flavours chosen for the transformation. In partnership, Diletto will be responsible for manufacturing and distribution of gelatos, while Copenhagen will make the sales.
According to the company, between the idea of the product and its arrival at the market was needed a year of research, on behalf of the concern to maintain the flavor of the chocolate line.
According to Renata Moraes Vichi, Executive Vice President of CRM Group, holder of the brand Kopenhagen, choosing the Diletto as a partner was because the Italian brand strategic acts nationally in the gourmet ice cream segment.
The new products are seasonal and will remain in stores even after the end of the summer. The dessert will also launch campaign, developed by the Agency DM9DDB in points of sale.