Razzo revamps visual identity of soaps Livy

Hits the market with new visual identity line of soaps Livy, the Razzo. The products are divided into the Family lines, available in 90 g bars, and Premium, offered in bar or liquid, in 350 ml bottles. The design of the Agency's Petersen & Avila.
"Take care and hygiene and freshness to our customers is our goal. That's why we have so much concern at the time of preparation of our products ", says William Razzo, Director of the company. "With the new packaging, that with the new logo became more modern and attractive, aligned to the best formulation of products, with more intense fragrances, we seek to expand our market share of soaps", supplementing the Executive.
The Family Line offers six fragrances for soaps in bars, packed in wrappers provided by Empax: blueberries and cream silk proteins, fennel and bamboo, lavender and Chamomile, cucumber and dewdrops, and hazelnut milk cotton flowers and argan oil and Mandarin orange. The Premium line has two fragrances – Jasmine of India and Imperial Orchid, liquid versions and in the bar. The bottles, produced by Plastirrico, are decorated with self-adhesive labels printed by Mack Color and have valves provided by Drex packaging. Paperboard cartridges are manufactured by Serzegraf.
"Our goal is to offer high quality and hydration, striving always for the combination of special components," says William. According to him, the softness that give the skin products, in addition to the perfumes developed by renowned perfumers, guarantee a perfect and relaxing bath. "The jasmine smells overpowering, intense and slightly seductive, ideal to renew and purify the skin. Already the imperial Orchid brings comfort and softness, as well as a rich and soft perfume of the noblest of flowers ".