Competition with atacarejo damaged super and hypermarkets in 2015

With the advance of atacarejo, favored by the economic crisis, the super and hypermarkets formats recorded actual sales decline last year, according to the 45th annual SM research that analyzes the performance of the food retailing. The supermarkets did R$ 243.2 billion in 2015, representing 3.7% indentation, discounted the inflation average of 9.01%, calculated by the IPCA. Already the hyper fell 5.7% real, with gross revenue of 69.1 billion R$.
The Brazilian went on to find more deals last year, prompting consumers to migrate for cash & carry. In anxiety to compete with the format, many supermarkets tried to focus on more basic products. With this, a good number of format stores lost the differentials-as convenience and assortment of higher added value – and, consequently, the competition with the atacarejos.
In the case of hiper, in addition to this competition have intensified, the format was already losing sales in recent years. In 2015, the sharpest fall of durable goods led to another year of hardship.
To learn more about it, wait for the April issue of Modern Supermarket magazine, which circulates from 20/04. In it, you''ll find the complete results of the survey 45 Ranking of Supermarkets.