Bring the toys sector releases for 2016

The toy industry presents this week for the 1.5 releases 1000 150 retail companies, between national and importers to meet mainly the sales of children''s day and Christmas. The G1 was on Brazilian Toy Fair, promoted by the Brazilian Association of toy manufacturers (Abrinq) at Expo Center Norte, in São Paulo, which goes until this Friday (8), only for professionals in the sector.
As in previous years, the manufacturers are betting on technology and tradition, to cater to all audiences, including adults. With a range of diverse options, the toy industry sights not only fun, but also the intellectual stimulation and creativity, interactivity and affective development.
"9000 ideas were tested and 1.5 1000 were approved. The sector has 3 1000 designers working every day, "says the President of Abrinq Synésio Batista da Costa.
According to him, the sector''s revenue, including retail, in 2015 is estimated at 9.5 billion R$ and represents high of 15.6% compared to 2014. The expectation for 2016 is 15% growth.
The national toy industry is being favored by high-dollar since last year, according to the Abrinq. The American currency influenced on resumption of 10% of the national manufacturing before the imported, with final balance of 55% stake in the business. "Only the Chinese, who are our biggest competitors on domestic soil, take 5%," says Costa. Imports fell 4% in 2015. The Coast is forecast this year to fall is 20%. "In January, with the dollar hitting the $ 4, the big players were not shopping," he says.
Abrinq''s President says the forecast is that by 2021 the proportion on the market is of 70% with the national manufacturing and 30% of imported. The toy industry has 378 factories in the country, employing 31.2 1000 people.
But the high of the dollar also helped the high price of toys in 2015, since a large portion of the industry is still based on imports. Although the increases are below the official inflation of more than 10% in the country, the year 2015 was atypical, according to Costa, with the high price in toys expressive in November (2.05%) and December (3.67%). According to him, the reasons were increase in manpower, in taxes and raw material.
According to Costa, in the last five years there has been an increase in the average ticket and buying toys per capita, which went from 5 to 6 7 to 8 toys per child. "And are 13 1000 new births a day," he says. The average ticket recorded prevalence of r $ 31 to 50 and R$ R$ 51 R$ the R$ 100, which together accounted for more than 41 percent of purchases. According to him, the best client is the audience of 0 to 3 years, the so-called first age. "It gives 40% of business," he says.
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This year, the manufacturers have invested heavily in toys that take the experience of the early technology for children. Many of them can be played both offline and online – in this case, you need to download applications that bring the toy for a kind of augmented reality, where characters gain movement and even life itself.
The well known cartoon characters and animated movies also predominate, redesigned with more technology and new functions.
There are still dolls and stuffed animals that eat, speak more than one language and repeat what the child speaks, vehicles that make the child feel driver early on, and the return of the games that made the head of previous generations to conquer the kids who played in childhood.
The industry invested still in stimulating the child to think his own joke, creating experiences from the toy, how to Cook, sew, make ice cream or bracelets of beads, for example.
The most expensive toy on display at the fair is the vehicle Silverado for two children with a combined weight of 70 kg. The suggested retail price of the manufacturer''s R$ Biemme 3,955-R$ 500 the most over the past year – but in stores can go from 5 1000 R$. The only vehicle there is gas, there is no brake, but reaches only 4 km/h, and is suitable for children between 3 and 6 years. The car still has radio, MP3 and turns on the headlights, plus a change that goes back and forth.
The dolls and puppets are sales leaders represent 40% of the business. Costa says that the technology is here to stay, but the traditional toys have great weight in small preference. "The cell phone does not compete with the toys. Play is play, play, fall, tired. The phone gets tired child and puts into our laps, "he says.