Ice bar Raises Brazil sales Kirin in 500%

The supermarket Prezunic in partnership with Kirin, Brazil built the first ice bar in the city. The action generated a 500% growth in sales of brand beers in comparison to the same period (January/February) from 2015. "The action is a success. We''ve already received 5000 visitors, who are finding the river Ice Bar a retreat to the warmth of the River, "says the marketing manager of Prezunic, Lorena Santos. To participate you must purchase R$ 60 in Brazil''s Kirin Beer in any of the 31 stores from supermarket Prezunic. The customer is entitled to an entry with the date and time scheduled.