Omo brand launches laundry service online

Manufactured by Unilever, the clothing detergent Omo starts today a laundry service online. With the name Omo Express, will operate initially only in the greater São Paulo.
The manufacturer already has a similar initiative in London, in the United Kingdom. To implement the project in Brazil, the company signed a partnership with the Valet and laundry service quality tests conducted with its employees. According to Thais Hagge, marketing director of Omo, the idea is to also be present in the lives of people who don''t like doing laundry. The public, says the Executive, are consumers who already use the laundry for the day to day clothing-and not just to specific parts, such as jackets and shirts. For Maximilian Bavaresco, consultant of the Sonne, Omo Express is aligned to the trend of big brands launch subscription services.
The choice of the great São Paulo to launch the project was no accident. The São Paulo market represents more than 60% of the total moved by dry cleaners across the country, the amount reached R$ 6.5 billion in 2015.