Launched over 15 years ago, the Datamark system is the benchmark for packaging, raw materials and consumer goods data in Brazil. The system is an online database designed for the marketing departments of a wide range of companies in the consumer goods, packaging and raw materials industries. Ample historical data provides several points of data necessary for accurate product, packaging and raw material projections, which on a year-to-year basis have an average error of only 2%.

Since 2009, Datamark has used a relational database, making the system more dynamic. In addition to offering greater flexibility in the analysis of data, the information in the system is also updated on a monthly basis.