Polenghi presents new packaging for Frescatino

Polenghi announces a new package for its Frescatino ultrafiltered fresh cheese line. The novelty is part of the brand's strategy of repositioning the product and presenting a more modern concept that evidences its salubility.
With light colors and pastel shades, the packaging highlights the only three ingredients that are used for its production: milk, rennet and salt. The design of the new packaging is from CBA B+G.
"We felt the need to reposition Frescatino to reinforce the simplicity of the product by being made with only three ingredients. At the same time, it offers a unique flavor, updating the pleasure experience in healthiness.
It is a light, nutritious, healthy and practical product. We want the customer looking for a healthy consumption proposal to identify all these benefits in Frescatino," explains Débora Gásperi, Product Manager at Polenghi.
The new frescatino pack has the options of 130 grams, 250 grams and 500 grams.