P&G's advertising investment grows after four years of decline

Between June 2019 and June 2020, Procter & Gamble increased its marketing investment for the first time in four years.
Even with the pandemic, the advertiser increased the total amount in the period by 8% to US$ 7.33 billion – an increase of US$ 575 million.
Also during the period, the organic sale of the company that owns brands such as Gilette, Pampers and Always grew 6%.
Data analysis, however, does not point to a return on investment from years ago. This growth was made unequally between the fronts of the company's operations. If on the one hand there were spikes in investment in media purchases, the amount allocated to the compensation of agencies fell in the period.
Even so, the company's total marketing investment reached the highest level since 2014. Currently, the world's largest advertiser is Amazon, which in 2019 allocated about $11 billion for advertising.