New poster boys

The Frimesa food industry has developed a new campaign, with the signature "Who tries, recommends".
Communication transforms the brand's products into advertising boys and has different pieces for each media. On TV, a clip will be broadcast that highlights the lines of dairy and meat. In the outdoor media and buses, packages of the giant size products will be displayed in the form of billboards and panels. On social networks, the company will publish videos with products aimed at specific times of the day.
The campaign also includes partnership with influencers and revenue sharing by consumers.