Elma Chips packaging gets new design

Classics never go out of style! And a classic is everything that represents something remarkable, that surpasses generations and is always remembered on different occasions. So are PepsiCo's Elma Chips products, present in millions of Brazilian homes and that have been loved by their loyal consumers for 67 years.
To celebrate this tasty relationship, after all, everyone has a history with Elma Chips, the packaging of the classic Pingo D'ouro, Stiksy, Cebolitos and Baconzitos gain new face, with a unified design that refers to the iconic packaging of the 80s/90s.
The novelty also arrives for all the "classics" of the brand to follow the same pattern and the same visual unit, especially the smile of Elma Chips that refers to the moments of fun and joy that the snacks of the line provide for so many years, for so many consumers throughout Brazil.
They're the same products, same formula, but with a new face. The novelty is now available in points of sale throughout the country.