Will Lack Oil, Beans and Cold Head

*By AC Yazbek The Herd Effect has settled in Europe. The collective awareness that it will have shortage generates scenes of collapsed stores. Panic led consumers to stock food, toiletries and cleaning. Those who lived the Crusader plan in Brazil saw all this happen. They said that toilet paper would be missing and lacked, they said that beans would be missing and lacked, they said that there would be no oil and lack. The worst happened, everything was missing, the consumer entered supermarkets, emporiums, grocery stores, bakeries, markets, grocery stores and fairs, to buy anything. Inside the stores, kilometric queues to get a chicken, a pound of meat, a bag of beans. There was no stock that was enough, secondary brands made the party, zeroed stocks and launched alternative products. As prices were frozen, new packaging masked old products with new prices. Those who slaughtered chicken, for example, began to add value, with the product seasoned and slightly smoked, to sell for twice the price. It was a period when the bribe was over for the expedition chiefs. Logistics were for cucuias, the planning found a wall before you, lacked ingredients for the factories, lacked raw material, lacked packaging. Marketing strategists became market puppets, advertising campaigns desmilinguiramd, the market bought whatever it had, brands lost relevance. Remember? The buyer struggled with savagery and cannibalism. It was common for consumers to fill the cart with bales of toilet paper, or kilos of beans, and when they turned their backs to pick up something in a gondola, the cart was empty. This market behavior was punctual and well known to the consumer, it happened whenever the fateful SUNAB listed the price of some product. The rush in the shops led to shortages. There was no time for refueling and when it happened the price was different. In the military governments it was like this: inflation galloped, deteriorating wages and those who did not buy on payday, took two risks - they ran out of merchandise or paid much more expensive. What's next? Can we act with common sense and avoid the herd effect? Roll up your sleeves, don't be afraid. Set a per-consumer purchase limit for basic products and strengthen your inventories as a precaution, especially those items with extended shelf life. Campaign informing "Here will not be missing", negotiate with suppliers to generate a supply logistics consistent with the occasion and size of your network. Don't wait for the world to fall apart to chase. Whoever leaves it for later doesn't get anywhere. It is the moment of daring, offer delivery service, by phone, over the Internet, by application. Use all means and channels to tell your consumer: "don't run away from my network, we have all the convenience for you not to be infected by the panic epidemic". Already arrives the corona virus as it fears. You can't lose the battle for competitors and especially for online meal delivery services. Stay ahead leading your entire team, so you don't have to after you run after shaking your hands! *AC Yazbek is Editor-in-Charge of Giro News.