Brand Grows 40% in the Special Cuts Segment

Jbs brand Friboi recorded a volume growth in the premium meat segment, so-called special cuts, up more than 40% in 2019 compared to the previous year. Among the reasons for this growth are: the expansion of points of sale and the ease of access to this product, led by 1953 Friboi, the company says. Since June last year, the brand has been present in retail with gourmet butchers. There are already 34 stores of the partnership with Pão de Açúcar in places such as Leblon (in Rio de Janeiro), Lago Sul (Brasília) and São Paulo (capital and interior).