Free market and Itaú launch credit card to customer loyalty

The free market and Itaú Unibanco are launching a 100% digital credit card, with the VISA flag, to retain customers and gain scale in their respective businesses. Itaú, as an issuer, places on its card shelf its first fully digital partnership (cobranded) product, with payment per approach. The card will be available, however, only on the free market platform. To attract consumers, the card has no annuity, offers all the benefits of Itaucard and Visa Gold cards and promises to return 10% of the amount spent (cashback) for purchases in the official stores of the free market, a total of 970. With this, the free market wants to pull the Brazilian revenue, which accounts for 60% of sales in Latin America.