One in five Nubank customers had never had a credit card

One in five Nubank customers in Brazil had never had a credit card in life before the "Roxinho". The unicorn, valued at more than US $10 billion, is close to hitting the record mark of 16 million customers nationwide. On the card, there are 10 million users. That is, 2 million of them did not have the instrument before. Even among customers over 55 years, the proportion reaches 15%. In the analysis by regions, the surprise is greater. In the northeast, 26% of Nubank's customers never had a credit card to call their own. But why? The main reasons that the public of Roxinho points to have resorted to Nubank, according to the internal search of the unicorn, are gratuity of the services and practicality of the application. As highlighted by the Director of institutional relations, Bruno Magrani, the mission of Nubank is to broaden the base of Brazilians with access to financial services.