The Brazilian market for tablets is down. Sales in the fourth quarter of 2018 must have reached 1,140,000, indentation of 5.0% compared to the same quarter of 2017, according to estimate of the consulting firm International Data Corporation (IDC), specializing in technology. If confirmed, the projection will continue fall seen in the third quarter of 2018, when sales were 982,000 units, low of 4.4%.
Lost space. One of the reasons for the shrinking sales of tablets was the high of the dollar in the second half, which encareceu the imported products by retailers. In addition, the tablets come losing ground among consumers, since smartphones are getting more sophisticated and able to offer a quick navigation on internet, besides run heavy apps and games. (Circe Bonatelli)
O Estado de S. Paulo - 18/01/2019
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