War of ' slots ' of cards causes lack of terminals on the market

The onslaught of big banks and the entry of new players in the market of payments boost the thread and heats up the competition, but have generated scarcity of your main driver: the electronic machines. The boom in demand has required strengthening in production and yet some entrepreneurs had to wait by your terminal (POS). With more than 4 million of electronic machines, according to the Central Bank, the Brazil draws attention to more manufacturers, especially the Chinese. For now, act here only five industries of the genre. In addition to the Chinese giant Pax, which landed in the country in 2010, are still French, Ingenico and Verifone American Brazilian women Gertec and Close. One of the companies that faced a boom in orders was the Pax, which produces for companies like Cielo and PayPal. To make ends meet, the company increased the amount of work shifts. Without detailing the investment, the company's President in Brazil, Thiago Cabral, says that the Chinese had to increase your machinery and hiring third-party services, which allowed the company to produce what would take six months in less than three months. "We had an increment absurd requests overnight with the activities of large banks as Bradesco and Banco do Brazil, which have distribution strength," says Cabral. According to the Executive, the total number of terminals that leaves the factory in Manaus this year already is 60% higher than the volume of last year. On Verifone, which has American factory in Sorocaba (SP), the production this year will be 20% greater than that of 2017, according to the Director General of the company, Brazil Eduardo Quevedo. The increase, explains, comes the trailer of increased use of debit and credit cards in the country. Aline Bronzati, O Estado de s. Paulo 04 September 2018 | 5:00 the onslaught of big banks and the entry of new players in the market of payments boost the thread and heats up the competition, but have generated scarcity of your main driver: the electronic machines. The boom in demand has required strengthening in production and yet some entrepreneurs had to wait by your terminal (POS). With more than 4 million of electronic machines, according to the Central Bank, the Brazil draws attention to more manufacturers, especially the Chinese. For now, act here only five industries of the genre. In addition to the Chinese giant Pax, which landed in the country in 2010, are still French, Ingenico and Verifone American Brazilian women Gertec and Close. Credit card field of two leading acquirers 90% fell to 73% Photo: Tiago Queiroz/associated press a company that faced a boom in orders was the Pax, which produces for companies like Cielo and PayPal. To make ends meet, the company increased the amount of work shifts. Without detailing the investment, the company's President in Brazil, Thiago Cabral, says that the Chinese had to increase your machinery and hiring third-party services, which allowed the company to produce what would take six months in less than three months. "We had an increment absurd requests overnight with the activities of large banks as Bradesco and Banco do Brazil, which have distribution strength," says Cabral. According to the Executive, the total number of terminals that leaves the factory in Manaus this year already is 60% higher than the volume of last year. On Verifone, which has American factory in Sorocaba (SP), the production this year will be 20% greater than that of 2017, according to the Director General of the company, Brazil Eduardo Quevedo. The increase, explains, comes the trailer of increased use of debit and credit cards in the country. 00:00 01:11 Understand the new credit card rules according to the Executive Director of the Brazilian Association of credit card companies and services (Abecs), Ricardo Vieira, contribute to the advancement of the POS in the country the new niches, the replacement of terminals and an improvement, albeit frustrated, the brazilian economy. "It's a constant growth curve. The competition in the media market is growing payment in Brazil. Eight years ago, two acquirers accounted for over 90% of the market. Today, this piece is about 73%. " Today, there are 16 purchasers with registration with the Central Bank. If the subadquirentes, who operate "plugged" into purchasers, the number of players in Brazil, according to Vieira, the Abecs, rises to 200. Change the financial analyst of the Plural, Brazil Eduardo Nishio, estimates that the demand shock occurred in the conversion of the purchasers to the strategy adopted by Paypal, Uol, of sale and not just rent of machines. Were this way the Cielo, by means of the acquisition of the Stelo; Itaú Unibanco, with family Credicard/Pop; and the Gaucho Banrisul. At the sight of these heavyweights, are independent professionals and the MEIs (Individual Entrepreneur), which until then had been harassed freely by PayPal. "Everybody has adopted the same strategy at the same time," says Nishio. In the crosshairs of the manufacturers of machines is a potential market of 20 million buyers in the next five years, according to industry studies. On the side of big banks, Bradesco and BB's attack with little machines coated with their own brands also contributed to increase the demand for terminals with the manufacturers. In addition, the Caixa Economica Federal also negotiates, as sources, an agreement with the Cielo to offer customized machines.