To face foreign rivals, owner of Bob's provides for investing R $1 bi until 2023

Bob's network controller, Brazil Fast Food Corp. (BFFC) intends to invest, with the aid of its franchisees, some R $1 billion in Brazil over the next five years to expand and modernize your flagship brand stores. The contribution follows the movement of expansion of its main competitors, McDonald's and Burger King. The goal of Bob's is to reach 1,650 points of sale in 2023, among shops and kiosks, about 50% more than today, informed the President of the holding company, Ricardo Bomeny, the associated press/Broadcast. In addition to the total expansion of shops, the Executive wants to take for all the new concept of network service of Bob's, marked by self-service screens. New products and loyalty programs, like Bob's Fan, which has 5.5 million registered users, are other advantages of the network, opened in Rio de Janeiro for 60 years, and 100% national capital. In 2018, the company will invest R $150 million to modernize 60% of its stores and open 75 outlets. Bob's has over 1,000 stores across the country, between restaurants and kiosks – most are operated in franchise system. "We changed the brand, logo, all part of the business design. We transform the kitchen, also to be more robust and agile, "explains Bomeny, noting that changes were initiated in 2014. One of the innovations that the company brought in recent years were the Totems of electronic service and installation of machines in which the own customers to serve soft drinks. According to Bomeny, the modernisation of work shops: sales of the units operating within the new concept has gone up 15 percent compared to older ones. In addition to Bob's, Brazil fast food also owns Yoggi network and runs franchises of Pizza Hut and KFC in the country. There are 22 years in charge of the company, says that even in Bomeny worst years of recession-2016 and 2017 –, the company did not stop growing. "In all the years we've had growth, although the rates a little lower than experienced in 2011 to 2013," he says. "2018 and, even if it's not an incredible year, isn't going to regress." Expansion. The power sector out of the House, in which is included the fast food, recorded average growth of real 8% per annum between 1994 and 2014, says Sergio Molinari, founder of the consulting firm Food Consulting. From 2015, the thread began to walk back, accompanying the retraction movement of the Brazilian's income. For the expert, even though the crisis is still ongoing, the trend is improvement in the economy after the elections. "We are with one foot in stagnation and the recovery. At the time clear, what will happen after the election, life returns to normal, "he predicts. Molinari points out that Bob's is not alone to invest in Brazil. Burger King to open about 100 new stores this year, a lift that raised resources in your IPO, which moved R $2.2 billion at the end of 2017. McDonald's, for your part, announced $1 billion to the country R earlier this year. According to Fabio Bentes, Chief Economist of the National Trade Confederation (CNC), food away from home will continue to gain space in the country. Currently, food away from home represents 9% of the family budget, while the home food consumes 15%. He believes that these percentages and walk to the equivalence. "The cities are getting bigger, and the technology actually tends to move more on food than on buying food," explains Bentes. "There's a lot more application of delivery than to purchase food to be prepared in home." More competitive environment even though it is a pioneer in the country, the national network Bob's saw your competition grow. Besides McDonald's, which is about to come to the 40th anniversary in Brazil, the company also saw the growth of Burger King in the national market. After the 3 g Fund bought the American network, the total number of restaurants around here has multiplied. In 2011, were less than a hundred; Today, the company is close to 600 units. Bob's says sales of its shops that have undergone a modernisation – which included new furniture, touchscreens for applications and workflow processing in the kitchen. The change increased the revenue of its outlets in 15%.