COCA-COLA LAUNCHES CAMPAIGN TO ENCOURAGE USE OF RETURNABLE PACKAGING

The promotion "gather and Swap" is back and offers advantages for fans of Coca-Cola, Fanta and Guaraná Jesus. Created by WMcCann, the campaign shows the family lunch with Coca-Cola. When the soda stops, mom asks son to go change the empty bottle with a new one. He, ever attentive to the promotion, take the bottle with five caps needed to return to the nearest sale point, rescuing so the new bottle in a way easy and practical. In proposing the exchange of caps for a returnable bottle, the campaign encourages both public and traders to adopt or strengthen a sustainable habit, in addition to the economy, since each returnable bottle is reused up to 20 times. "Our focus is to strengthen a proposal that promotes the moments with family and friends by combining economics and also care for the environment. Who participates in the action has the opportunity to buy Coca-Cola, Fanta, Guaraná Jesus more accessible and sustainable, "said the Senior Operations Manager for Coca-Cola, Diogo Gioia.