Cellular market back up 3.7% in 1st half

The Brazilian cellular market closed the first half of 2018 with 24.122 appliances sold, reduction of 3.7% over the same period to 2017, when they were sold 25.048. In the first three months of the year, the retraction was 1.8% compared to the previous year, with sales of 12,071,000. In the second quarter of 2018, the cellular market had a fall of 5.5% over the same period last year, with a total of 12,050,000 units sold. The data are part of the IDC studies Brazil Mobile Phone Tracker Q1 and IDC Brazil Mobile Phone Tracker Q2, carried out by IDC Brazil, market intelligence specialist. Smartphones were Sold according to IDC Brazil, of the 12,071,000 of mobile phones sold in the first quarter of 2018, 11,371,000 were smartphones. The models of smartphones middlemen-with prices between R $700 and R $1,099-were the Favorites, with 5.5 million units traded. Total revenue for the first quarter was R $13,481,000,000, 4% more than in the first three months of 2017.