quarta-feira, 29 de agosto, 2018

Nestle and Starbucks close licensing agreement $ $7.15 billion

Nestle and Starbucks said on Tuesday (28) that closed a licensing agreement for the Swiss food giant markets the packaged coffees and teas from the American manufacturer in the world. The $ $7.15 billion grant to Nestle rights to sell Starbucks products out of stores, and will lead to a migration of about 500 employees of Starbucks in America to Nestlé in Europe, with the majority based in Seattle and London. Nestle will pay $ $7.15 billion for Starbucks in coffee global Alliance the agreement significantly strengthens the portfolio of Nestlé 's coffee in coffee servings and ground coffee and toast in North America. Unlocks also the global expansion of the food service and grocery store Starbucks brand, using the global reach of Nestlé. "This partnership demonstrates our growth agenda in action, giving Nestle an exclusive position in the coffee business, with a complete set of innovative brands. With Starbucks, Nescafe and Nespresso gathered the most emblematic coffee brands in the world, "said Mark Schneider, Chief Executive of Nestle, according to AP. The international expansion of the company will be directed from the global headquarters of Nestle in Vevey, Switzerland.
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