WINTER WILL DICTATE THE TONE OF FATHER'S DAY SALES

Retailers in the city of São Paulo must register 3% advance to 5% in sales related to father's day, according to estimation of the São Paulo commercial Association (ACSP). Despite the positive Outlook, the continuity of the winter is fundamental to achievement of the estimate. "One important factor is time. If the temperature falls, clothes and shoes of the autumn-winter fashion can have quite demand. In addition, parents ' day is a date of personal gifts and stores anticipate the liquidation of their inventories, which could also encourage the segment ", analyzes the Trade Association's institutional Superintendent, Marcel Solimeo. In the area of durable goods, it evaluates that cell phones are always an option and TVs can also be good way out if there are attractive offers about price and terms. "There's a big stock of TVs, resulting from the premature exit of the brazilian World Cup squad". Solimeo stresses that the macroeconomic backdrop is more favorable for purchases now compared to 2017, mainly due to the fall in interest rates, even if the consumer is feeling of uncertainty with the brazilian economy. At the other end, it highlights the impact of the exchange rate on some items. "The dollar is higher and thus gifts like perfume and wine can be more expensive." Confidence improves To corroborate a day stronger, Brazilian consumer confidence begins to show signs of improvement. According to the consumer confidence index (CCI), calculated by the Getulio Vargas Foundation (FGV) there was high of .1 points in July compared to June, in series with seasonal adjustment. The indicator rose from 82.1 points in June to 84.2 points in July. The indicator, however, came from three consecutive months of Pullbacks. In June, the decline was 4.8 points compared to the month of May. "Usually, after the occurrence of shocks as of may, the agents ' confidence is affected negatively at first and then recovers. Although it is a good news, only partial recovery from July suggests that the slow pace of the economy and the labour market is still weighing quite in consumer reviews "evaluated Viviane Silk Banerjee, Coordinator of the consumer Survey, in official note.