Vileda German enters Brazil and starts operation at Carrefour

The German Freudenberg Group brand Vileda Home and Cleaning Solutions (FHCS), entered in Brazil. The first steps here are going through sales in Carrefour, where about 30 products will be on the shelves. To decide how to put himself in the Brazilian market, the Group did a market study to understand. With an average spend 7 hours per week with cleaning, 70% of respondents tidy the House every day, 63% of which do not have outside help. "With this, it was clear what portfolio would need to bring to the Brazilians, it was possible to understand what are the bottlenecks of this market and, especially, your potential for growth", says the commercial Director of Vileda in Brazil, Rodrigo Burgers. According to the Executive, the plan is to expand the role of the brand in Brazil through other major retailers, since the cleaning market in Brazil is among the largest in the world, behind only the UNITED STATES, China and Japan. The estimation of the Euromonitor is that branch in Brazil to grow 17% by 2019, moving more of R $2.1 billion a year. /