Strength and determination: the remedy of Artisanal Pharmacy to grow

Founded 37 years in Goiânia, the Craft became a Pharmacy network drug handling with 22 units own and franchised, with 25 more activism mainly for the Midwest region. In 2017, grossed $70 million and R for this year, the forecast is to increase 17%. Behind the project is the paranaense Evandro Tokarski, of 63 years. He believes that just as in basketball, one of his passions, "lost ball", in the game of business there is no lost customer. The sports image illustrates the idea that we need to be persevering, "Chase", and always strive not only to reverse "a point lost," but to remain confident in the midst of difficulties and challenges. Tokarski knows what he's talking about: effort and determination are important aspects in the life of the entrepreneur. One of 11 children born to a humble family, was diagnosed with polio at 2 years of age. Grew and the passion for basketball led him to practice the game in a wheelchair. Participated in the brazilian team that in 1988 he played the paralimpíada, in South Korea. At the same time, Tokarski believes that the fact of having to go often to clinics and medical consultations packed your dream of working in healthcare. "Finally, I chose pharmacy." Graduation in the discipline occurred in Goiânia, where the family had moved. In College, one of his brothers already had a compounding pharmacy in Brasilia, and he was there whenever I could. "I did internships with him and each day I fell in love more the possibility to make custom medication." In 1981, he set up the Craft with the help of brother Pharmacy. The concern about the continuity of the undertaking led him to seek knowledge (attended courses in management, personnel management, did graduate studies in marketing at Fundação Getúlio Vargas, among others) and investing in consulting. He also says that the crises experienced over these 37 years have been a school. At the same time, he says, always had a behavior "feet on the ground" in administrative and financial terms. Tokarski adds more to your entrepreneurial recipe ingredient: hard work. How many days, months, and years, 14, 15, 16 hours ", recalls the Manager. He also says basketball helped him learn to work as a team and realize that now practice yoga and meditation. In 2013, after two years of study, the Artisanal Pharmacy became a franchisor. And one of their expansion strategies is to attract to the small business network, who find it difficult to invest in marketing or in a scientific work to face the great. More than half of the franchisees have this profile. In 2017, the franchises grew 30 percent over the previous year and is planning to reach 50 units in two years. The investment to become a franchisee varies from R $180,000, if conversion of a company that already operates in the sector, R $400,000. "The return occurs between the 24th to the 28th month," he says.