Shopping experience is the current focus of investment in network technology paulistas

In recent years, the technology to raise productivity and reduce costs was the target of the supermarket networks investments of the State of São Paulo in Brazil. But now the focus is another: the shopping experience. "We live deployed things to the rear, but the focus now is the customer," summarizes Fábio Luiz de Oliveira, Manager of the Trust Supermarkets, based in Bauru. With 11 stores, Trusted network implemented e-commerce with options of home delivery or withdrawal in drive-thru system. Two years ago, also has an innovation in physical units, the self-service boxes (self checkouts). Is already underway to install a new CRM solution, which will treat customers more personalized. The idea is to offer promotions and information of the right products, according to each customer's shopping basket. With 19 stores, the supermarket chain Sao Roque is prioritizing investments in economy and optimization of the time. A good example is a resource to prevent breakage. Each student now has a data collector that indicates, according to analysis of the giro, when specific goods is about to miss and need to be replenished in the gondola.