Growing optimism with the Brazilian market reveals Heineken

Not even the effect of the economic downturn in consumption took the optimistic view of Didier Debrosse, CEO of Heineken, Brazil for business in the country. "Although we are in a challenging context, we believe in the potential of the market and we are here to stay and grow. In those eight years, the Brazilian market responded very well to our advances and products, "the Executive said in an interview with the newspaper Valor Econômico. According to Heineken, in the first quarter of this year its sales in the Americas region, which includes Brazil, grew 42.5 percent. Without revealing the exact figures, the company claims that sales here had "double-digit" increase. "Brazil is a highly attractive beer market and resilient and, despite the recent impact of macroeconomic and political developments in the growth of GDP, continues to offer an attractive long-term prospect", believes Debrosse. Currently, Heineken Brazil is focused on strategy to increase your presence in the country, through expansions and modernization of breweries. The company also invests to improve processes and innovation over the next three years.