Swiss Fund 100% of Grocery shopping and speeds up expansion

The Grocery retailers and Natural Earth announced on Thursday, 8, Swiss Fund Partners Group acquired 100% of their actions – from 2015, the Group had 40% of the business, which had acquired at the time for some R $300 million. The value of purchase of 60% was not revealed. The two flags, identified as "sacolões", have a total of 45 stores. With the acquisition, the Swiss group has the goal to open ten more units over the next year. The investment planned for 2019 is R $80 million. To open 10 stores in a single year, the Swiss group put the foot on the accelerator in terms of expansion. This is because of 2015 here, the company little advanced: three years ago, the two networks amounted to a total of 40 units. The purchase of 100% of the business was only announced yesterday, although the deal has been stitched at the end of last year. When the Swiss entered the business in November 2015, the produce section had just bought the Earth's Natural rival. The first brand is stronger in Rio de Janeiro, while the second has a consolidated presence in São Paulo. Brands after carrying out studies, it was decided that each mark will send your flag. The names aren't going to suffer and change the visual identity will remain the same. The decision took into account the high consolidation of brands in the States where they operate. The Grocery network has been on the market for 30 years and has shops in Rio de Janeiro and Espírito Santo. Natural Earth already operates in São Paulo for 17 years. The two flags add up to about 6000 of collaborators.