Lack of desired product bothers 40% of consumers ' mature '

Four out of every ten consumers with more than 55 years struggling to find products and services that meet the specific needs of the public "mature". The disappointment is even greater in searches for clothing or among the female audience. The findings of the consultancy study are Hype60 + (specializing in public of the third age) and the Social Pipe accelerator. "Mature audiences is very invisible brands, they begin to include it in strategies and create products and services in a slow", one of the coordinators of research and co-founder of Hype60 +, Layla Vallias. Four out of every ten consumers with more than 55 years struggling to find products and services that meet the specific needs of the public "mature". The disappointment is even greater in searches for clothing or among the female audience. The findings of the consultancy study are Hype60 + (specializing in public of the third age) and the Social Pipe accelerator. "Mature audiences is very invisible brands, they begin to include it in strategies and create products and services in a slow", one of the coordinators of research and co-founder of Hype60 +, Layla Vallias.