Via Retail sale is not ruled out

As well as the Magazine Luiza, Via retail, Electronics Division of the French group Casino, owner of Pão de Açúcar (GPA), signs of resumption. Since the beginning of the year, the retailer's market value has nearly doubled – jumped from $4.6 billion to R R $8.2 billion yesterday. Although it is the biggest company in the sector in billing, your market value is below the of Magazine Luiza, these R $13.2 billion.
This reversal occurred this year. According to Guilherme Assis, Brazil's retail analyst Plural, the value of a company reflects what the market sees prospects for the future, in addition to current x-ray. "The Retail Route is recovering, as well as others in the industry, with the view that the worst of the crisis has already left. But the company has had some stumbles. The upside is the improvement in sales, a piece by the FGTS inactive, although this factor is not measurable. "
Setback. In October 2016, Via Retail started the process of integration of the operations of the physical stores and e-commerce, explained the company. The company has implemented a project of revision processes, training and management routines, plus other tools for transformation of the model of management and leadership.
In 2014, the Casino Group, met Via Retail and CDiscount, creating one of the largest e-commerce companies in the world. The new company, CNova, came to be listed on Nasdaq. However, after findings of fraud by a group of former employees, the Casino decided to undo the operation and integrate physical and digital platforms.
With the crisis in the Country and the industry, the GPA has decided to sell Via retail. The process, however, is slow. There was interest from various groups at the beginning of the year and Michel Klein, heir of Casas Bahia, but the talks did not advance. The company says that the sales process is being conducted without haste.