Open see volume sales near the stability in 2017

Atibaia, 12-supermarket sales measures the quantity of products marketed shall be around 2017 stability in comparison with the previous year, in the assessment of the President of the Brazilian Association of Supermarkets (Open), João Sanzovo Neto. During an event promoted by the entity in Atibaia, São Paulo, Sanzovo Grandson assessed that the gross revenue growth has been limited by food deflation.
Open reviewed your forecast in July growth of industry gross revenue of supermarkets to 1.5 percent from a previous projection of 1.3%. The variation considered are in real terms. "It may be that not achieving this 1.5% high due to the strong impact of deflation in industry revenue," commented.
Open data and the GfK indicate that has dropped the prices of most items consumed. According to March Aurélio Lima, Executive Director of GfK, the price of the basket of products examined by the company enough to register a 7% drop in August 2017 in comparison with the same month of 2016.
The retreat in prices is the largest ever observed in this basket of products by GfK since 2001. The price drop is higher still in basic consumer items. Added up, the rear cutting meat prices, beans, rice and potatoes had a retreat of 18% over the last twelve months ended in August, the biggest setback since 2001 for these items.
The fall of food prices was affected mainly by the grain harvest. The front, however, believe a high prices of some items such as milk and soy oil. "There are producers with a very low profitability, so the trend is that prices go up," he says. Despite that fact, given the year should still be price downturn, said.