E-commerce Bill R bi $1.9 on mother''s day, with a high of 16%

The e-commerce billing on mother''s day, celebrated on the day of May 14, R $1.9 billion, which represents a nominal growth of 16% compared with the same period last year, aims to lift the Ebit, which accompanies the digital retail in the country.
The performance surpassed the expectations of Ebit, which provided high of 7% to date.
The average ticket also recorded high of 3.7%, from $402 to R R $417, while the number of applications rose by 12%, to 4,036,000 for 4,520,000.
Smartphone, which corresponded to 13.40% of sales by volume of requests, was the most purchased for mothers.
Perfume (4.40%), Cologne (4.17%), refrigerator/cooler (3.19%) and wine (2.76%) complete the ranking of the most purchased products for gift giving.
The Ebit explains that the monitoring was based on purchases made in the e-retailing between 29 April and 13 May.
"This date is an important bellwether for e-commerce sales in the rest of the year. The result far above the expectation shows that consumers are confident that the worst of the economic crisis has passed, "says in a statement the CEO of Ebit, Pedro Guasti.
The Commission assesses that e-commerce is attracting even more consumers who traditionally bought in physical retail.
Mother''s day is considered one of the leading national retail calendar dates.
To Guasti, scheduled for 2017 growth shows the sector returning to accelerate your sales with double-digit growth this year.
"Because of the economic indicators pointing to resumption of economic growth, sales in the second half should be even more heated", says the Executive. The Ebit expects e-commerce generally grow 12 percent this year.