Healthy eating sector grows based on greater appetite of Brazil

São Paulo-To reconcile health and food, 66% of Brazilians are willing to pay more for balanced meals. The number, released by Nielsen, points out the potential consumption of these items, though the segment of restaurants geared towards the healthy dining has grown less than the industry average last year.
According to data from the Brazilian Franchising Association (ABF), the power segment grew an average of 8.8% over the past year, a slightly better result than establishments specifically geared to healthy dining, where the advance over the same period, about 2015, was 6.6%. The reason, according to the market intelligence Director of ABF, Claudio Tieghi, is that companies that do not act specifically in this market-an eye on the potential of this type of food-have increased more balanced options in their menus.
"What we are watching, especially in Brazil, is the fact that people are failing to make the home feed. Because of this, companies are seeking a mix of products with healthier food; with a more balanced and offer greater nutritional value '', told the Executive INN, noting that about 51% of the power companies offer some sort of healthy option in your menu.
The Requests Already, online delivery platform, admits the improvement in demand and demand, but warns that the phenomenon may be linked to the period of the year. "We feel a high number of restaurants in the industry. In addition to more establishments, there was an increase in demand by consumers. It is estimated to continue growing. Because it''s summer, people want to put more healthy options on the plate, whether on the street or at home, "according to the company''s commercial Manager, Bruna Rebello.
Focus on health
Even with a little less than the average growth of the food market in General, companies that serve only the public concerned in a balanced diet have made expansion plans in the country. Example, the Lucco Fit, which sells frozen dishes, is inaugurating the your first physical store, in the region of Bela Cintra, in São Paulo. Consolidated through your e-commerce service, it intends to Bill about to 700,000 with the new R$ store, in addition to $1 million with the online platform in 2017. For the founder of the company, Gustavo Ribeiro, the focus of the business is young, who works and has little time to cook. "The concept of this store is that the consumer can take our frozen food and choose if you want to consume on the spot or take home. As you get up to 21 hours, also serve to that person that passes in the store after work and take the product to consume at home, "says Raj, remembering that the brand will also operate through franchises. The Lucco Fit plans to open another establishment in Sao Paulo this year, which will be in the Itaim Bibi or in Moema. For the first physical store, the company invested around 200,000 R$.
Also fighting for a slice of this market, the Vip Food that delivers healthy food to meet the demand of consumers, is investing about fitness of 120,000 R$ in a new distribution center, with cold storage and more powerful ultracongeladores. For this year, the company''s founder Albert Kribely informs that the Vip Food estimates double the profit of 200,000 R$ retrieved from 2016. The lunch box can still be found in freezers of some physical stores and nutritionists partners.
In Sucão, franchisor of healthy eating with extensive operations in the interior of Sao Paulo, aims to continue expanding this year to inaugurate the first unit in your state capital. About the company''s operations, the founding partner Ricardo Mesquita explains: "we work with products like salads, frozen, snacks, snacks, and the flagship that is the juice, as our name. We have five stores and seven franchises. We opened the first store in Campinas, the matrix, in the year 1975. Juices, we have 80 to 100 of different options. "
For this year, the trend is that the power segment follow with signs of recovery ahead of inflation, but, faced with the growing number of entrepreneurs, Tieghi warns: "To start a business, you need to know about the franchise system, about the optics of the themes and not only on that segment or brand. He must like and identify with the chosen segment. Another point is that applicants must undergo selective processes of three brands of the sector, so that he can understand the differences between the performances of their market. "