Sales of Frozen Potatoes Grow

According to data released by Kantar WorldPanel: consumer, the category registered a 17.7% increase in volume, between July 2014 to June 2015. According to Ricardo Hvenegaard, retail marketing manager of McCain, keep a good organization of the packages in the freezer and expose the category between consumable items correlated are some effective tips. Another important point is to offer a diverse range of options. For this reason, the McCain has invested in new cuts and emoticons. The McCain predicts for the next few months a high of 20% in their sales. In addition, the company is investing in a full CD, located in Pernambuco and soon should begin to operate.