Facebook announced a new advertiser interest retailers. The dynamic ad, thrust model of online sales through more relevant product ads, will be extended to retail. To connect the local store inventory with Facebook, advertisers can create a campaign that shows the items available in the store. Among the functions are: Local availability, an indicator that shows people if the product is available in a nearby store and similar products, which presents similar products available in the nearest store so that people can navigate the halls straight from your mobile.
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