Black Friday can promote retailers in crisis, says Google

São Paulo – the Black Friday can be a great opportunity not only for consumers who are looking for discounts, but also for large companies to resume sales in a tough year for retailers.
That''s what point research done by Google and Cielo and presented at the event Thank God It''s Black Friday. This year, the date will be Friday November 25 day.
The products most sought by consumers for this year''s Edition are smartphones, notebooks, small appliances and appliances, according to Google, that are also sectors of consumption that have suffered a lot from the economic crisis.
According to Carol rock, Google Insights Manager, consumers are waiting for the date of promotions for the purchase, which was suppressed because of the political and economic uncertainties.
"Black Friday has never been as expected, because after two difficult years," said Jose Melchert, Director of retail at Google. 74% of people who have already participated in any of the past editions of the date you intend to buy this year.
The crisis also has another effect on Black Friday: this year, consumers will search further before making a purchase than in previous editions. From the beginning of 2014 at the beginning of this year, searches for prices and purchase conditions increase about 60% from year to year, said Google.
As the most sought after are the most expensive products, the amount spent by each consumer at that date is far greater than in any other time, like mother''s day, Valentine''s day and Christmas.
While those dates people usually spend 450 R$ the R$ 500, consumption online on Black Friday is R$ 1098.80.
The date not only attracts consumers, but also retailers. From 2012 to 2015, the number of participating companies grew 9 times the 43000 last year. According to the Cielo, sales made in data correspond to seven Fridays common in online retail.
With the popularization of the date and the entry of new shops on the wave of promotions, the total turnover also grew. The volume of revenue from data grew from R$ in 2011 to R$ 100,000,000 1.6 billion in 2015. In 2015, the growth was 38% compared to last year.
"We believe Black Friday this year will surpass expectations and marking the beginning of the resumption of retail," said Melchert, Google.